Description:
The E-commerce site, Product Type: Wear
Done UI/UX in Figma, Development in Shopify
Introduction
Lounge by H, a boutique loungewear store, approached us to redesign its Shopify website and optimize its performance. The goal was to create a visually appealing, user-friendly platform that effectively communicated their products and values, and was optimized for SEO and speed.
Design Phase
In the design phase, we worked closely with Lounge by H to understand their brand identity and customer preferences. We created a design concept that was both aesthetically pleasing and user-friendly, focusing on showcasing the unique loungewear pieces available on the website. We used Shopify’s Theme Store to find a suitable template that could be easily customized to match the brand’s image.
The design was created with SEO principles in mind, incorporating relevant keywords naturally within the product descriptions, and using meta tags and headers appropriately. We also ensured that the design was mobile-friendly, as many users would likely access the website from their smartphones.
Development Stage
The development stage involved converting the design into a functional website. We installed the chosen Shopify theme and customized it according to the design specifications. We also integrated third-party apps for additional features, such as social media sharing and advanced search filters.
Performance Optimization
To ensure the website loaded quickly, we carried out a comprehensive performance optimization process. We compressed images, minified CSS and JavaScript files, and leverage browser caching. We also optimized the website’s database queries and made use of a Content Delivery Network (CDN) to distribute the website’s resources globally.To rectify the Cumulative Layout Shift (CLS) issue for the site, the initial step involved identifying the elements causing the problem. This was accomplished using tools such as Chrome’s DevTools and Lighthouse, which pinpointed the elements contributing the most to the CLS score.
Fixed dimensions were then applied to all elements, including images, iframes, and other embeds, by setting fixed height and width dimensions. This technique precomputed sufficient space for embeds with a placeholder or fallback, effectively resolving the CLS issue.
Furthermore, it was crucial to ensure that user interactions causing content to shift were completed within 500ms.
Finally, the site was continuously monitored for any unexpected layout shifts following code updates to detect potential problems early on. This proactive approach allowed for timely resolution of any issues and helped maintain a good CLS score.
SEO Optimization
We also implemented several SEO strategies to improve the website’s visibility in search engine results. We optimized the meta tags, URLs, and content to include relevant keywords. We also ensured that the website was mobile-friendly and loaded quickly, both of which are crucial factors in Google’s ranking algorithm.
Conclusion
The new Lounge by H website is now live and serving its purpose effectively. With its user-friendly design, optimized performance, and robust SEO capabilities, the website provides a great online presence for the boutique loungewear store. This project showcases our ability to redesign and optimize complete Shopify websites
Shopify Store Preview: https://loungebyh.com/