Ken Lazer Casting (SEO + Page Speed Optimization)

February 23, 2024

Before Optimization

After Optimization

Description

This was our project in which we had to optimize SEO and also the page speed of the WordPress site: https://kenlazercasting.com/

Before optimization, order of heading tags were not organised, text were not optimized for SEO, media was not optimised for performance and better loading, for optimization, we worked on some elements tags for better SEO and we also converted images from png to webp for media optimization.

KenLazer Resources

Before starting the work we had the score at a 60% margin. SInce the site has video backgrounds and other videos that have to be loaded in the main page, the optimization is not a complete 100% since they take quite a while to load than a normal text or image. We were able to achieve the given results in google’s page insights.

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