Introduction
J.G. Winter Law, a personal injury law firm based in Northern California, engaged us to optimize their website speed and resolve a persistent header issue. The goal was to enhance the user experience, reduce bounce rates, and improve the website’s SEO ranking.
Challenge Statement
The primary challenges were:
Slow Website Loading: The website was taking too long to load, which was leading to high bounce rates and negatively affecting user experience.
Persistent Header Issue: There was a recurring issue with the website’s header, which was causing layout problems and disrupting the user flow.
Solution
To address the slow loading issue, we implemented a series of speed optimization techniques. We compressed images, minified CSS and JavaScript files, leverage browser caching, and reduced server response time. These measures significantly improved the website’s load time, from 7 seconds to under 2 seconds.As for the persistent header issue, we identified the root cause and applied a fix. This involved adjusting the CSS properties of the header to prevent it from overlapping with other elements on the page.
Results and Conclusion
The speed optimization measures led to a 60% reduction in load time, resulting in improved user experience and reduced bounce rates. The resolution of the header issue eliminated layout problems and restored the intended user flow. As a result, the website’s SEO ranking also improved, as search engines favor sites that load quickly and have a smooth user experience.
Key Quotes
“The speed optimization and header issue resolution have greatly improved our website’s performance and user experience. We’ve noticed a significant decrease in bounce rates since the changes were made.” – J.G. Winter Law Team
“The website now loads much faster, and the header issue has been resolved. This has not only improved the user experience but also boosted our SEO ranking.” – Client Feedback
SEO Impact
The improvements in website speed and user experience also had a positive impact on SEO. Search engines like Google consider site speed as a ranking factor, so optimizing the website’s load time helped improve its visibility in search results. Furthermore, resolving the header issue ensured a more consistent user experience, which is another factor that search engines consider when ranking websites.
Site url: https://jgwinterlaw.com/