Introduction
Second Site, a leading provider of waste management solutions, approached us to build a PPC (Pay Per Click) landing page for their eWaste collection service. The goal was to increase visibility and conversions through effective SEO strategies and compelling design.
Challenge Statement
The main challenge was to create a landing page that not only attracted potential customers but also ranked highly in search engine results. This meant balancing the need for an engaging user experience with the requirement of including relevant keywords for SEO purposes.
Research Phase
Our initial research involved understanding the target audience, which primarily consisted of businesses looking for eWaste collection services. We also conducted keyword research to identify the most relevant terms that potential customers would use when searching for such services.
Design Phase
In the design phase, we focused on creating a visually appealing and easy-to-navigate page. We incorporated the relevant keywords naturally within the content and used meta tags and headers appropriately. We also designed the page to be mobile-friendly, as many users would likely access the page from their smartphones.
Development Stage
The development stage involved coding the page according to our designs. We ensured that the page was fast-loading and easy to interact with, which is critical for user experience and SEO. We also implemented tracking codes to monitor the effectiveness of our SEO efforts.
Results and Conclusion
Upon launching the eWaste collection PPC landing page, we observed a significant increase in conversions compared to the previous version. The page also started ranking higher in search engine results, thanks to the effective use of keywords and the overall SEO strategy. This project demonstrated our ability to create SEO-friendly, user-centric websites that drive conversions.
Key Quotes
“The new PPC landing page has significantly boosted our eWaste collection conversions. The SEO-friendly design and effective keyword usage have paid off.” – Second Site Team
“The new landing page has not only increased our visibility but also improved user engagement.” – Client Feedback
SEO Optimization
In addition to improving the website’s performance, we also implemented several SEO strategies. We optimized the meta tags, URLs, and content to include relevant keywords. We also made sure the website was mobile-friendly and loaded quickly, both of which are crucial factors in Google’s ranking algorithm.
Hosted Site url: https://2ndsit.com.au/ewastecollection-ppc/